Do colors matter in sport? Why are certain colors more popular than others? All of these questions have one simple answer. Human psychology. Sport is giving us emotions that are connected with passion, domination, aggressiveness, and motivation to win.
RED
It is red which is the most associated with sports. It symbolizes energy, vitality, anger. At the same time it stimulates, we combine it with excitement, passion and domination. Clubs like Liverpool, Arsenal, Manchester United, Chicago Bulls, Houston Rockets, use red as the main color on jerseys.
Through design when strength and passion are present, red is the first choice.
BLUE
Most associate it with that, it is “male color”. It symbolizes security, stimulates productivity, represents loyalty, and also has a relaxing effect on the human mind. It gives some inner peace and confidence.
Chelsea is perhaps the most popular club that has blue on its jerseys, there is also Manchester City, which uses sky blue.
It is necessary to present a positive emotion on the visual, which is easy to achieve with blue color.
YELLOW
Happiness, optimism, positive energy. It activates the part of the brain for logical thinking, mentally stimulates and gives better perception.
The football club that is most associated with this color is Borussia Dortmund and of course the most famous yellow jersey in the world has the Brazilian national football team. In basketball, the most popular club in the world, La Lakers uses yellow as the main color.
In any design where the goal is for the image to create a positive effect, it then imposes itself as a logical choice.
ORANGE
In sports it represents strength and endurance, in gyms it is recommended in combination with black, precisely because of the effect it leaves on the observer. At the same time, it represents enthusiasm, it has an optimistic effect on the human psyche, it gives that “youthful” uplifting effect.
The Dutch national football team uses an orange set of jerseys and they are the most famous in the sports world who use orange as the main color.
GREEN
Centuries ago, it was associated with health, nature, growth and birth. In sports, of course, there are a lot of fields where the surface is made of grass. It is often represented in graphic design when making visuals for football, American football, rugby. At the same time, the green color has a relaxing effect, it also gives a feeling of security, prosperity, the desire to progress.
Examples where green colors are represented on the jerseys are the football team of Nigeria, Ghana, Ireland, while in basketball we have the two most famous examples the Boston Celtics and Panathinaikos.
BLACK
A color that symbolizes security, protection, authority, elegance. Psychologically, it is a strong color that creates a feeling in a person that he feels safe and “powerful”. This is an effect on teams that want to act that way and be invincible.
Many clubs use black in combination with white, examples are Juventus, Newcastle United, Partizan. To make the whole set of jerseys black, the clubs decide to be like their second or third set when they go away.
In design, the effect of elegance is obtained when black is the main color with details in any other color, and in the end you get the impression that something is “expensive”.
WHITE
Color is associated with purity and innocence. It gives a feeling of perfection, simplicity and leaves an effect of elegance. It reflects on the environment of positive vibration.
When it comes to perfection, the most successful club of all time is Real Madrid, which has 11 European titles, 34 Spanish titles. Suffice it to say to them that the whole set of jerseys is white.
In design as well as black it is compatible with all colors. Something perfect should be obtained as a result of the visual. To emphasize the main object, white is the best color for that. It gives great freedom in designing.
*NOTE image source: all are taken from Pinterest platform
